Aquaforma - Social Media Promotion

This was a social media campaign for Aquaforma Water Therapy, a wellness brand in Calgary. The task was to design a set of promotional posts for their Open House event same information across all four banners, but each one needed to feel fresh and work well on its own so they could be posted separately without looking repetitive. The tricky part was keeping the design consistent across multiple formats. Two of the banners are landscape and two are square, so I had to rethink the layout for each size while keeping the same visual identity same brand colours, same typography, same tone. I also had to make the photos work differently in each one since the subject matter and framing varied, and the backgrounds shifted between the warm neutral version and the clean teal version. By the end, the set felt like a proper campaign rather than just four variations of the same post. Each banner has its own personality but they all clearly belong together which is exactly what social media content needs to hold attention across multiple posts.