Promotion Posters

This project was a promotional poster design for the Calgary Folk Music Festival the challenge was capturing the energy, creativity, and community feel of a live music event in a single visual. The problem with festival posters is standing out. There is a lot of noise in the category bold colours, heavy type, busy layouts. My approach was to find the right balance between eye-catching and intentional using vibrant gradients and bold typography in a way that felt dynamic but not chaotic. I began by researching the festival's atmosphere and existing visual identity, then explored different compositional approaches before settling on a layout that uses strong typographic structure as the foundation, with colour and illustration layered on top to bring energy to the design. The result is a poster that grabs attention while clearly communicating the event bold, modern, and full of the kind of creative energy that a music festival deserves.