Trifold Brochure Design

This project was a trifold brochure for Winslow Home Furniture, a family-owned furniture store in Calgary. The brief was to design something that promoted their Halloween Event sale while also showcasing their product categories Kitchen, Living Room, and Dining all in one compact print piece. The hardest part was honestly the layout. I had a lot to fit a promo event, product sections, brand story, contact info, and multiple photos and a trifold does not give you much room to breathe. Getting the photos to sit right was the biggest challenge because every image had a different size and focal point, so I spent a lot of time cropping and repositioning them until each panel felt balanced. I also had to make sure the olive-brown colour palette stayed consistent across all six panels so it read as one cohesive piece rather than three separate designs stuck together. Once the layout clicked, the rest came together quickly. The final result is a print-ready brochure with a clean visual flow from the cover through the full inside spread something that actually looks like it belongs in a real showroom.